Learn product
the right way

Two-week intensive sprints designed to get you into product.
Build real products in a real team. And leave with real experience.

Next sprint starts 21st of May. Applications open.

What It Is

Two-week intensive sprint designed to get you into product.

Remote, flexible, small teams with coaching from an INSEAD MBA fellow.

Essential product first principles

Learn the foundations of Product management, design and buildingDiscover frameworks, theory and emerging new practicesPut the theory into action and build real experience

Hands-on with cross functional teams

Work in teams of up to 5 with diverse backgrounds and expertiseGet feedback from the cohort via Slack and core sessionsGrow your network, with international product people

Full product lifecycle, from ideation to build

Grow product muscle with feedback from your MBA coachGo through the full product lifecyle from ideation to shipping100% of cohorts leave with Product know-how and a user-tested MVP

New to product? No problem.

"I'd heard a lot about product - and wanted to see what it was all about. After this experience, I now know and feel ready to move into product and tech."

Duncan - Real Estate Investment Analyst

Learning The Right Way

A sprint, not a course.

You can't learn Product in a classroom. The best way to develop and hone the craft is to do it for real.

This experience is modeled on the workflows from cutting edge product companies. Designed to build product muscle fast - in just 2 weeks - the Sprint will leave you equipped for what's next: a move into product, a promotion to senior PM or launching your own product venture.

Build in teams.

Product and venture building are systems designed around making quick decisions in complex, fast-paced environments. Knowing how to keep your team aligned around shared goals, and working at speed is an art that takes practice.

This is where real value comes from.

That's why we match you in small teams (up to 5 per team), give you theory then get straight into practice.

Go fishing.

We curate the essentials for you. We equip you with the core language and understanding of product so you can de-code the space and forge your own path.

We don't think it's right to charge for content that's already free. The theory and frameworks behind Product are all out there. Practical experience is where the real value is.

What we do is give you a rod, show you a pond, and teach you how to fish.

Here Is How It Looks


Looking to switch careers?

"The best part was coming out of the experience feeling more confident talking about product , knowing that I don't need a chunk of knowledge to be more credible. It's more about practice."

Thomas - Corporate Lawyer & MBA Grad

How You Learn

Get Coaching

Each week, there are 5hrs of coaching sessions with the cohort on Monday, Wednesday, Friday 5PM BST. Outside this, we recommend you leave 5-10hrs for teamwork and self-study p/w.

Work In Teams

Based on your goals and expertise, we put you in a team of max 5ppl with diverse, international backgrounds. Outside of coaching sessions, you'll work with your team to build your product.

Start With A Problem

The journey from undefined problem to shipped solution starts here. Choose a problem worth solving, and work on it with your team. Founders and entrepreneurs can bring their own.

Product Discovery

Next you get the first principles and emerging practices of product management to give you tools to work towards a solution.

The journey continues with analyzing the space, breaking down into hypothesis to test, before finding an angle to start solving from.

Build, Ship and Iterate

Design and ship full end-to-end working releases of your product, get real signals from the market, then iterate and ship again.

Keep Connected

Leave the experience with a full, diverse network of product people from around the world. Keep in touch on the Slack channel, used to share resources, jobs, new ventures, best practices and new frameworks.

Browse recent sprints

You'll Be Guided Using A Daily Framework

.. And Encouraged To Find Your Own Flow

Click See Demo Board if the board is not showing

⬇️ Look At Case Studies From Previous Cohorts ⬇️

Hear More From Past Cohorts

International product people, with diverse backgrounds and expertise.

Said, Front-End Developer

"Normally it takes months to make something, but I built our product in a day. I liked how diverse the people were - we worked with people from around the world."

Clemmie, Digital Marketing

"I was surprised by just how much we learnt and did - our team was working out of 4 timezones, with full-time jobs and managed to launch a business in just 2 weeks."

Gaia, Entrepeneur & Founder

"I'd been thinking about my venture for a 8 months but now thanks to WorkSprint I'm in the YCombinator product school working on it."

How To Apply

  1. Apply with the form on the right

  2. After we review, we confirm if you've got a spot

  3. Pay your cohort fee (£500), get access to the Slack channel and product resources

  4. Save some energy. And get ready to Sprint.

Applications open for 2021

Next Cohort starts 21st of May

Trouble uploading? Email ayman@rockwae.com

Upcoming Cohorts

Skip the imposter syndrome, get real experience.

Cohort #6 - 21st May
Upcoming - 20 spaces available

Cohort #7 - 2nd June
Upcoming - 30 spaces available

Go from idea to shipped product in 2 weeks.

Welcome to the Sprint Stories.

Growing collection of the products built by our cohorts in just two weeks.

Cohort #2 - Team Spiky Pandas

CONTEXT The market has seen an increase in sales of indoor plants in cities like London and Paris to mitigate the effects of COVID-19.

PROBLEM Consumers new to this market are buying product without the knowledge of how to look after them.

IDEA Create a market-place for plants with an after-sales platform to educate and guide new plant-owners in how to look after them.

Cohort #1 - Team Beta

CONTEXT Professionals in the construction industry (architects, builders) are missing out on high profit margins with inefficient supply chains and processes for sourcing construction materials.

PROBLEM There's no quick and easy way to find the materials they need within the right parameters (time, cost, technical specifications) as the industry works on legacy systems.

PRODUCT Platform connecting builders and manufacturers to help them choose, estimate and purchase the materials they need for upcoming projects. Plus, increase their visibility of new materials in the market.

Go from idea to shipped product in 2 weeks.


Be in touch if you need more info. Don't be shy.

Who is WorkSprint for?

Ambitious, curious people who want to:
learn about productmove into product/techlaunch a business 'in the digital age'future-proof their career
So far, our cohorts have been filled with a diverse range of backgrounds and expertise - from entrepreneurship, construction, law, tech development to UX and digital marketing.

In short, it doesn't matter who you are. Your credentials don't matter, your calibre does.

How much does it cost?

£500, which includes the 2-week experience and membership to the WorkSprint community for resources, product frameworks, events and content case study library (live in 2021).

Why does it cost that much?

Our mission is to accelerate the careers of top talent in product and tech so that we (as society) benefit from good people creating the right type of value as world economies grow into digital/tech-first societies.

By keeping the cost low, we keep the experience open to many, inclusive of other economies and sector-agnostic. We believe there should be no barrier to knowledge, which is why we focus on calibre, not cost.

How does it work?

You apply for a spot, we match you with a group of diverse, international top-talent people. Then, we move quickly through a 2-week program designed to be as close to working in tech as you can get.

What do you learn?

You learn - then practice - the first principles of product management including:
Working in a team environmentQuickly ramping up a teamMaking good decisions quickly, and narrowing down scopeFirst principles of productJargon, language of productExperience of how to run quickly, moving from uncertainty to certaintyUnderstanding the context of product management and which to use whenNavigate tools & frameworks in the tech space

What's the schedule?

Monday, Wednesday and Friday at 5PM BST are core contact 'Coaching hours' you do not want to miss. During those sessions you get assignments, resources and feedback from your Product coach and the cohort - 5hrs p/w.

Outside of that, how much time you invest is up to you and your team. We recommend 5-10hrs p/w. Some do more, some do less. We're not here to school you. We care about the outcomes only.

When are the next cohorts?

Our open Sprint runs in between the private corporate programs, and is open for applications to the dates stated above.

Do you need a background in tech?

Short answer: no.

Long answer: let's talk.

Can I do it if I'm still working?

Yes, the experience is designed to flex for different time zones and existing commitments.

There are 5 core contact hours p/w you don't want to miss but outside that it's up to you. Most Sprinters leave 10hr p/w to work through all the resources, tasks and make the most of the networking opportunities with their cohort.

How do I get more info?

Welcome to the library

Discover thinking from the leadership behind WorkSprint experiences.


Ayman Jawhar, INSEAD MBA fellow

WorkSprint was founded by Ayman Jawhar - a product leader with over 10+ years’ experience in the top product companies (Paypal, Seedcamp, Braintree, Index and Accel VC backed start-ups and INSEAD MBA.)

His experience leading innovation labs, scaling product teams and organisations and advising start-ups led him to design and deliver the first product management course for INSEAD MBA university, where he lecturers part-time.

Now his mission is to grow future generations of workers. Starting with WorkSprint, the first in a range of experiences designed to find and nurture the best international talent in product.

Article for INSEAD Business Journal

Product management is dead. Long live product management.

We've been thinking about the concepts in this post for a few years - about the theory of redefining Product as culture rather than just a job. We believe we need to reform how we think about the future of work and management.

Explore the insights and takeaways from WorkSprint founder Ayman Jawhar, and let us know what you think.

Interview with Miro

How to keep MBA students engaged in the virtual classroom

In this interview with Miro, an online visual collaboration tool for teams, Ayman gives his tips on how to keep virtual teams engaged. And recounts how the idea for a fully virtual product management boot camp was born.

When plans to teach the first product management course at INSEAD business school were thrown of course by COVID-19, over a weekend, Ayman and his co-lecturer digitised the entire curriculum.

Podcast with 'Searching for Mana'

The right way to hire product managers

Ayman speaks to 'Searching for Mana', the podcast focused on tech innovation in finance on how to hire product managers properly.

With product experience at tech giants like PayPal and smaller firms like Hudl, Ayman is well placed to optimise product teams at companies of all sizes. And as a lecturer for INSEAD and a mentor at Seedcamp, knows how to support great start-ups hire product managers effectively.

Congrats for getting a place on the next Cohort!

To confirm enrollment, please submit completed £500 payment within 7 days


Thanks for paying promptly, we're looking forward to meeting you soon.

We'll be in touch 7 days before your cohort starts with some more info.

In the meantime, just wait hydrate and
get ready to Sprint...